Remove 2050 Remove Negotiation Remove Profitability Remove Value Proposition
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Context and curiosity drive commerciality and pricing

Red Star Kim

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Often, pricing becomes the focus of these negotiations. And the strategic need to align marketing objectives to a firm’s strategic intent. So marketing is reliant on research and financial knowledge.