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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

MARCH 23, 2021

Like Portrait Software, a small client of mine acquired by Pitney Bowes, a global technology company. Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. Are they expanding through acquisition?

Co-Creation 227
Co-Creation Key Account Management Account Management Suppliers 227
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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

JULY 1, 2020

Organizations that understand the true value of account planning, identify untapped revenue potential while delivering strategic customer value. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right. Collaborate Beyond Sales.

Account Planning 72
Account Planning Decision-making Stakeholders Leadership 72
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