Mike Kunkle

OCTOBER 8, 2023

The cross-functional alignment ensures every department synchronizes efforts to drive profitable growth. Demand Generation: A Catalyst for Growth In the journey towards growth acceleration, Demand Generation is the engine that propels potential customers further along the conversion path.

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Geehan Group

APRIL 7, 2017

Getting your current customers buying more of your stuff means it’s harder for them to leave you (increased switching cost) and current customers are much less likely to bid out your work (increasing profitability). Shouldn’t you evaluate how your how you are spending your sales and marketing dollars?

Account Growth 52

Account Growth Acquisition Leadership Prioritization 52

ProlifIQ

AUGUST 17, 2023

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. This method focuses on acquiring new customers while simultaneously nurturing existing accounts to drive expansion and increase company revenue.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

SmartKarrot

OCTOBER 12, 2022

Customer acquisition costs (CAC) have increased by 50% over the previous five years, according to ProfitWell. To prevent churn or the gradual loss of customers, account managers must strive to deliver excellent service and guarantee buyer success. Sales is frequently in charge of account growth and retention in enterprises.

B2B 10

B2B Onboarding Customer Success B2C 10

SmartKarrot

OCTOBER 13, 2022

20% or more of new revenue for the most profitable subscription businesses comes from repeat customers. Expansion attribution is probably not what you should be prioritizing right now if you’re a start-up heavily focused on customer acquisition and retention. However, the majority of businesses have almost zero percent.

Account Management 10

Account Management Customer Success Management Negotiation 10