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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Sales people won the clients. Key account managers kept them. More resources and attention on the needs of existing customers changed client relationships. Viewed as a supplier of products and services. Limited access to the client and usually via gatekeepers Preferred Partner. Undifferentiated.

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

Send useful information that is valuable to your clients and stimulates conversation. Client relationships aren't built over email - so pick up the phone once in a while or setup a face-to-face meeting. No follow up The fastest way for a key account manager to lose credibility and trust is not following up. Identify pain.

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How to raise your account management game (part one), with Jenny Plant

Account Management Skills

If you’d like help raising your account management game, then take a look at my Account Accelerator programme, where you work with me for nine weeks. I help you with the tools, strategies, and all the support you need to implement a repeatable and systematic approach to account growth for your agency.

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6 Primary Challenges That Key Account Managers Face

SmartKarrot

By addressing three crucial problems—misguided key account selection, overworked key account managers , and resource waste—CSOs can buck this trend. . Chief sales officers (CSOs) frequently increase the resources they devote to their biggest accounts to accelerate key account growth.

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6 Primary Challenges That Key Account Managers Face

SmartKarrot

By addressing three crucial problems—misguided key account selection, overworked key account managers , and resource waste—CSOs can buck this trend. . Chief sales officers (CSOs) frequently increase the resources they devote to their biggest accounts to accelerate key account growth.

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How to lead a client services team in an award winning digital marketing agency, with Beth Sharma

Account Management Skills

Given the current unstable economic climate, client retention for agencies is a real top priority right now. And I think that’s the only thing that I want to make sure that it’s still focused on in these projects, not that the project managers can’t have an amazing relationship with the client. Jenny 16:53.