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How to Build a Land and Expand Strategy

ProlifIQ

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. This method focuses on acquiring new customers while simultaneously nurturing existing accounts to drive expansion and increase company revenue.

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How an AM and PM work together in a digital agency, with Kate Vines and Kiorhte Aghoghogbe

Account Management Skills

I have worked in many different kinds of assets of account management, I mean the full spectrum, I have done roles, which have been very hybrid and touched a little bit on project delivery and account management. The AM role for me, I rely on the account manager to have an eye on the future.

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5 Great Account Manager Training Online Resources

SmartKarrot

Richardson’s approach stands on the following parameters: Momentum Methodology to assess a customer relationship, and develop and execute strategic account management best practices. Analyze the account information and develop plans that improve profitability and align with customer’s goals. LAMP Account Management Training .

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What Is Account Mining? What Are the Top Account Mining Strategies?

SmartKarrot

Account mining can not only be an extremely efficient method to showcase credibility and reliability to existing accounts, but it can also help indicate a sense of forethought and concern for each customer. What Is Account Mining? Identifying Unexplored Business Functions. Positioning Your Business as A Strategic Vendor.

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6 Primary Challenges That Key Account Managers Face

SmartKarrot

By addressing three crucial problems—misguided key account selection, overworked key account managers , and resource waste—CSOs can buck this trend. . Chief sales officers (CSOs) frequently increase the resources they devote to their biggest accounts to accelerate key account growth.

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6 Primary Challenges That Key Account Managers Face

SmartKarrot

By addressing three crucial problems—misguided key account selection, overworked key account managers , and resource waste—CSOs can buck this trend. . Chief sales officers (CSOs) frequently increase the resources they devote to their biggest accounts to accelerate key account growth. Like what you are reading?

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UK creative agency recruitment trends, with Phil Cookson

Account Management Skills

A quick reminder that my next Account Accelerator Programme is starting on September 23rd 2021. This programme is all about building confidence for account managers. It’s designed to take you from unpredictable project revenue to more predictable account growth. Phil is director of Creative Resource. Jenny 06:08.