DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

DemandFarm

APRIL 26, 2023

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

Revegy

JULY 17, 2018

You can now quickly assess your strength in the account versus your competition and reveals new, cross-sell, and up-sell opportunities. Having a clear picture of past, present and future opportunities and revenue is where the “rubber meets the road” in key account planning.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40

Jermaine Edwards

APRIL 3, 2020

Begin answering the question in each category: VOLATILE – Rate of Change UNCERTAIN – Unclear about the present Where are the unpredictable areas that impact how we solve the problem? In our experience, this section can happen very quickly with a clear experienced thinker and facilitator.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

SmartKarrot

FEBRUARY 17, 2021

Manage a team of technical account managers (TAM) responsible for ensuring the technical goals of customers are met. Proactively manage a portfolio of high-value customers to maximize their return on investment. Present at regular customer business review meetings to articulate value and return on investment (ROI).

Customer Success 10

Customer Success Value Proposition Stakeholders Onboarding 10