Remove Account Management Remove Acquisition Remove Artificial Intelligence Remove Co-Creation
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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Improving/establishing account management. Investing in automation and artificial intelligence (AI). Improving project management on client engagements. There’s also no mention of pricing or sales management which are fundamental to marketing effectiveness in B2B environments.

Marketing 130
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The Sliding Scale of Sales Transformation

Mike Kunkle

As applicable, understanding of vendor and channel partners and how to most effectively build relationships and engage with them to uncover, manage, and win opportunities through the effective co-creation of solutions for customers. Value Creation. Strategic Account Management. Account Planning.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Doug Winter, Seismic co-founder and CEO. With the acquisition, Seismic boasts a roster of 750 customers. Prospect Intelligence.