DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

Miller Heiman Group

APRIL 2, 2019

Complacency can lead you to overlook the warning signs that your customer might leave for other suppliers. Also, consider recent changes with your customers. Were there any events in the news, such as mergers or acquisitions? Take the time to analyze all the key factors in an account, including: Key players.

Account Management 110

Account Management Value Proposition Management Suppliers 110

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SBI Growth

NOVEMBER 13, 2012

With a premium placed on customer acquisition cloud computing organizations have put account management on the back burner. Before it gets too late implement an Account Management process to reduce customer churn, increases customer lifetime value, generate leads for expansion and proactively identify account risk.

Account Management 123

Account Management Management Value Proposition Onboarding 123

ProlifIQ

JUNE 21, 2023

In this blog post, we will explore the ROI of account planning, define what an account plan entails, discuss its role in sales success, and provide valuable insights backed by trusted sources such as Gartner and Forrester. What is an Account Plan?

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

SBI Growth

JANUARY 21, 2019

Investment by B2B firms into a Customer Success function continues to outpace all other roles. Growth in Customer Success positions in 2018 was more than 80% above 2017 levels. Leadership continues to place their confidence and budget into Customer Success.

Customer Success 74

Customer Success B2B Leadership Value Proposition 74

SmartKarrot

OCTOBER 13, 2023

In today’s hyper-competitive business environment, customer acquisition is only half the battle. Retaining those customers for the long haul is equally, if not more, essential. Grouping customers based on shared characteristics, behaviour, or preferences is no longer optional.

Innovation 10

Innovation Negotiation Value Proposition Account Management 10