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Why should B2B organizations adopt KAM Technology

DemandFarm

As acquisition becomes increasingly expensive, cross-sell and up-sell initiatives are the latest poster child(ren) of B2B revenue growth. Gartner research has shown that account-based upsell campaigns have increased Lifetime Value by 150%. And in today’s economic climate, you really can’t afford that.This ebook covers 1.

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Why is Predictive Sales Analytics a “Must-Have” to Increase Sales Productivity in Business-to-Business?

QYMATIX

A B2B key account manager typically handles dozens of accounts with hundreds of products. These predictive models reveal sales insights that Key Account Managers care about. Sales managers can optimize customer demand with Predictive Analytics and forecast customer potential. Download the free eBook now.

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Predictive Sales Analytics in Excel? Yes, you could!

QYMATIX

One of the critical tasks of a sales manager is to timely identify which opportunities have better chances of closing and what makes a “good” sales opportunity. Key Account Managers in B2B typically serve hundreds of customers and oversee dozens of new and existing sales opportunities. Download the free eBook now.

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What’s Your Strategy for Sales Talent Development? Part 2

Mike Kunkle

Knowledge Acquisition (in the most efficient, effective, well-designed way possible, validating that learning has occurred). The reps should ultimately own their development, but should receive support, guidance, and coaching from their manager to get to skill mastery. Supporting work-related formal education goals.

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Get from Good to Great: Strategic Account Planning

Revegy

You must have a commitment to an account planning ecosystem with executive engagement and collaboration, cooperation and communication with marketing, channels, partners and other functional groups. Consistent, measurable business goals must be shared between functions to drive account acquisition, growth, and retention.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. With the acquisition, Seismic boasts a roster of 750 customers. San Diego, CA and New York, NY (November 5, 2019) –. About Seismic. Video Reviews.

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The Comprehensive Guide to Account-Based Sales for 2019

Hubspot Sales

Customer success managers deliver a custom onboarding experience, then work to develop relationships with multiple stakeholders at multiple levels (rather than leaving an account’s success to a single advocate, power user, or internal champion). Marketers have insight into prospects’ pain points.