DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

SalesPop

MARCH 25, 2021

Sales most definitely have two sides, and this is also true of account management. This is also true of account management. If we didn’t need sales or account management skills, people would simply buy products or services—which they obviously don’t. Pipeliner Account Management.

Account Management 98

Account Management Management B2B Advertising 98

Janek Performance Group: Account Planning

MAY 16, 2022

If that plan includes increasing revenue from your best clients, you will need a strategic account management plan. As companies grow, and their account base expands, different clients represent different potential future values for the organization. Strategic Account Managers Are Not Sales Reps.

Account Management 52

Account Management Management Acquisition Strategic Thinking 52

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SalesGlobe

JANUARY 4, 2023

Over 50% of those companies had been part of a merger or acquisition in the last 24 months. In the chart below, they reported the biggest challenges that they face within the sales organization as a result of company mergers or acquisitions. The company that had purchased them was dominant in their field and was primarily a U.S.

Acquisition 52

Acquisition Leadership Communication Innovation 52

Miller Heiman Group

APRIL 2, 2019

Were there any events in the news, such as mergers or acquisitions? To combat complacency and stay connected to your strategic accounts, schedule regular 90-day reviews with your customers. Complacency can lead you to overlook the warning signs that your customer might leave for other suppliers.

Account Management 110

Account Management Value Proposition Management Suppliers 110

Strategic Account Management Association

APRIL 5, 2021

the committee responsible for overseeing purchasing decisions), I met thousands of salespeople and strategic account managers through the years, and I would say that no more than 3 percent or so had bothered going through my company’s 10-K. This is the base of the pyramid. Strategies, goals, challenges. sellingtoexecutives.com.

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

SOAR Performance Group

SEPTEMBER 29, 2023

The discussion will provide answers to these questions: What factors are you considering when planning for next […] The post Executive Panel Discussion: Planning for Growth in 2024 – Balancing New Account Acquisition and Existing Customer Expansion appeared first on SOAR Performance Group.

Acquisition 59

Acquisition Account Management Sales Leadership Leadership 59

Hubspot Sales

SEPTEMBER 26, 2018

Beyond renewals, existing accounts present a great deal of new revenue and partnership opportunities for sales pros who understand their continued role as account manager. In this space, account managers identify and create opportunities by positioning solutions aligned with customer goals, challenges, and initiatives.

Account Management 82

Account Management Management Stakeholders Profitability 82

SalesGlobe

MARCH 30, 2023

As the Mergers and Acquisitions series comes to a close, we will dive deeper into pay levels and total target compensation. Role Alignment Now, let’s fast forward a year or so into the acquisition. You understand your coverage model, and your sales strategy reflects synergies and outcomes of the acquisition. Is there a quota?

Acquisition 52

Acquisition Shareholders Communication Investors 52

DemandFarm

MAY 9, 2024

As acquisition becomes increasingly expensive, cross-sell and up-sell initiatives are the latest poster child(ren) of B2B revenue growth. Gartner research has shown that account-based upsell campaigns have increased Lifetime Value by 150%.

B2B 52

B2B Organization Key Account Management Acquisition 52

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Account Management Skills

MARCH 27, 2024

It’s also enlightening if you work in an agency and you want to understand the process of mergers and acquisitions. Many agency owners come to me for account management skills training and to help their account managers develop an entrepreneurial mindset. You can also connect with on LinkedIn.

Account Growth 52

Account Growth Account Management Acquisition Management 52

SBI Growth

NOVEMBER 13, 2012

With a premium placed on customer acquisition cloud computing organizations have put account management on the back burner. Before it gets too late implement an Account Management process to reduce customer churn, increases customer lifetime value, generate leads for expansion and proactively identify account risk.

Account Management 123

Account Management Management Value Proposition Onboarding 123

SBI Growth

JULY 25, 2019

The all-too-familiar sound of the champagne popping signals the beginning of a new year. It’s Wednesday, January 1, 2020. You have twenty-four hours left of vacation. Twenty-four hours left until you.

Account Management 78

Account Management Management Acquisition Customer Success 78

Strategic Account Management Association

JUNE 30, 2021

They come from our acquisition of a software company and, boy, are they really smart.” The post The Challenge of Selling Expertise (Not Product) appeared first on Strategic Account Management Association blog. That’s just being a broker. You have to be able to say, “I really understand these problems. Register here.

Digitalization 520

Digitalization Organization Account Management Management 520

KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). Defining Skills & Competencies.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

Account Manager Tips

MARCH 23, 2021

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. So be ruthless when selecting key accounts if you want a return on investment (or hire more account managers.) Flavio Stiffan

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Brooks Group

MARCH 6, 2024

Sales Effectiveness Goal: Acquire New Customers Another important way to measure sales effectiveness is by tracking growth in two areas: new customer acquisition and retention and expansion of existing accounts. Begin by identifying the KPIs that will help your team be most effective at account management.

Organization 84

Organization Account Management Sales Sales Training 84

SmartKarrot

JUNE 28, 2023

The key account manager is then supposed to act as the first contact point between these clients and the business, dedicate resources, and hold meetings with them. The main aim of this practice is to help grow the number of key accounts in order to attain mutually beneficial goals and maximize their value.

Key Account Management 10

Key Account Management Account Management CRM Management 10

SBI

SEPTEMBER 5, 2019

Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition. The acquisition of AsdeqLabs expands Bigtincan’s capabilities in sales enablement as well as the growing field of revenue enablement across the enterprise. It’s an honor to have this vision shared through the wider industry via this acquisition.”.

Acquisition 27

Acquisition Account Planning B2C Banking 27

Arpedio

NOVEMBER 27, 2023

Our report highlights how technology is not just a tool but a transformative force, from laying a strong foundation in the acquisition phase to ensuring continued growth and adaptability in the exit phase. Book demo #1 Account-Based Selling Platform Powerful alone. Account Management Build powerful account plans in Salesforce.

Acquisition 52

Acquisition Facilitation Account Planning Stakeholders 52

SalesGlobe

APRIL 26, 2022

Due to a recent acquisition , the goal was to implement a consistent definition and pursuit strategy that supported account management and new business development. The two roles in question, account managers and sales executives had no clear role definition based on expectations.

Transportation 52

Transportation Account Management Acquisition Innovation 52

Red Star Kim

FEBRUARY 15, 2024

All of them (to a greater or lesser extent) result in learning and the acquisition of new skills and behaviours. MBD professionals are expected to help fee-earners achieve their full potential in marketing, business development and client management whilst delivering results and impact from strategic MBD initiatives. The terms (e.g.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Zendesk

OCTOBER 25, 2023

When Schuck realized one of the company’s most valued account managers was not realizing her full potential, it was time to take action. The CDR is a team member in the account management organization. Listening to Chorus calls also allows Schuck to make informed decisions on ZoomInfo’s mergers and acquisitions.

Prioritization 52

Prioritization Marketing Account Management Innovation 52

SOAR Performance Group

DECEMBER 13, 2023

A challenging market in recent years has caused many companies to reconsider how they balance new account acquisition with existing customer expansion. Keep reading for 3 practical shifts your organization […] The post 3 Practical Ways to Optimize Account Growth appeared first on SOAR Performance Group.

Account Growth 59

Account Growth Acquisition Organization Marketing 59

Arpedio

FEBRUARY 23, 2024

Marketing Operations: Marketing operations focus on the infrastructure, processes, and technologies that enable marketing teams to execute campaigns, measure performance, and drive customer acquisition. This includes marketing automation, lead management, campaign tracking, and ROI analysis.

Acquisition 52

Acquisition Facilitation Artificial Intelligence Decision-making 52

SmartKarrot

MAY 27, 2020

Has your mind been pondering around these questions like – ‘What skills are the top account management companies looking for’? Are they even looking for account managers to hire? Let’s see how you can benefit from the best account manager training available online. LAMP Account Management Training .

Account Management 10

Account Management Management Key Account Management Account Growth 10

SalesGlobe

AUGUST 25, 2022

Growth through customer acquisition: selling new products to new customers. The sales organization must change from “order taking” and account management to product expansion and new customer acquisition. A role focused on buyer and product penetration may be referenced as a “hunter rep” or “account manager”.

Acquisition 52

Acquisition Sales Account Management Innovation 52

Account Manager Tips

NOVEMBER 9, 2020

Is there anything worse a key account manager has to do than tell clients about a price increase? With customer acquisition costs rising it's important you do what you can to salvage the relationship and convince them to stay. I had some clients that were on ancient contracts with dedicated dedicated account management.

Negotiation 130

Negotiation Account Management Key Account Management Communication 130

ProlifIQ

FEBRUARY 23, 2024

With economic uncertainty, slowing growth, and more scrutiny on every purchase, many teams struggled to close deals and retain accounts. This report aims to uncover how account planning has evolved as our new reality has set in over the last 12+ months. Centralizing account plans in CRM can enable this consistency.

Account Planning 52

Account Planning CRM Energy and Utilities Account Management 52

Account Management Skills

FEBRUARY 6, 2023

If you have an account manager in your team, or perhaps you are an account manager and you’re looking to upskill, my next agency Account Accelerator (TM) training programme starts on March 28th 2023. It’s mergers and acquisitions. Mark is managing partner for M&A at Cactus.

Acquisition 52

Acquisition Finance e-Learning Advertising 52

Brightbridge Consulting

AUGUST 14, 2019

Critical Success Factors for Key Account Management. A Webinar Led by Alistair Taylor – Managing Partner at Brightbridge, with Diana Woodburn, Chairperson of the Association for Key Account Management. Would your key account management activities deliver higher performance if your internal teamwork improved?

Key Account Management 52

Key Account Management Suppliers Account Management Acquisition 52

SalesPop

MARCH 19, 2021

An extremely important aspect of account management is the strategic aspect, the plans of dealing with various accounts. I recently discovered through research just how much of an impact real account planning can have on company success. Account Planning Basics. Planning Specifics.

Account Planning 98

Account Planning Energy and Utilities Account Management CRM 98

SalesGlobe

JULY 13, 2022

We’re talking about mergers and acquisitions today. We also know that technology acquisitions is leading the way. We have other acquisitions, mergers that have happened before that. And there’s three different types of synergies that are the focus of the acquisition. I’m not sure. Mark Donnolo.

Acquisition 52

Acquisition Sales Account Management Financial Services 52

SOAR Performance Group

MAY 4, 2023

As we move through 2023, there are many forces making new customer acquisition a challenge: Frozen budgets More decision makers involved Higher scrutiny of new investments and suppliers As […] The post Webinar: Driving Breakthrough Growth Within the Customer Base appeared first on SOAR Performance Group.

Suppliers 52

Suppliers Acquisition Decision-making Account Management 52

SmartKarrot

JUNE 11, 2020

An account management software is basically a customer relationship management (CRM) that’s fast gaining popularity as the tool that helps big and small businesses organize their sales by dividing them sector-wise. Which is where account management software tools come into play. . Source: Grandviewresearch.

Account Management 10

Account Management Software Software Management 10