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Remove Account Management Remove Business Services Remove Digitalization Remove Suppliers
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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

JANUARY 16, 2023

Marketing via social and digital channels. Improving/establishing account management. Launching new products and services. Improving project management on client engagements. There’s also no mention of pricing or sales management which are fundamental to marketing effectiveness in B2B environments.

Marketing 130
Marketing Co-Creation Government Artificial Intelligence 130
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The CX Factor

Deep Insight

NOVEMBER 29, 2021

Across many industry sectors and geographies, customers are shifting the ways in which they choose suppliers and service providers. rm’s lawyers and business services professionals viewing every aspect of the ?rm Close collaboration between lawyers and business services has been achieved.

Client Relationships 52
Client Relationships Leadership Decision-making Procurement 52
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