article thumbnail

The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

When we talk about expertise, you could label it as knowledge-intensive business services or expertise-based services that don’t show up in a product catalog. These services are not documented like products, technologies or platforms that have solution sets customers can find online and have at their disposal.

article thumbnail

10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Marketing via social and digital channels. Improving/establishing account management. Launching new products and services. Improving project management on client engagements. There’s also no mention of pricing or sales management which are fundamental to marketing effectiveness in B2B environments.

Marketing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. Which revenue stream is dominant in your industry?

B2B 52
article thumbnail

30 Virtual Assistant Companies & Services to Make Your Job Easier

Hubspot Sales

The Virtual Hub offers outsourcing for entrepreneurs to reclaim their time and grow their business. They have assistants specializing in general administration, social media, content management, digital marketing, and systems. Virtual staff finder manages the entire assistant hiring process for you. Prialto is a U.S.-based

article thumbnail

Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

Sales jobs typically will align to customer segments and can range from global account management to field sales to inside sales. The structure may be developed around key segments – for example, the telecommunications industry or major accounts. For example, think about the document imaging business – copier companies.

article thumbnail

The CX Factor

Deep Insight

rm’s lawyers and business services professionals viewing every aspect of the ?rm cult, complex needs, as they are also disrupted by emerging digital technologies and the geo- economic impacts that they spawn. table legal service platforms ( LegalZoom being a good current example) to focus on more mainstream legal needs.