Strategic Account Management Association

JUNE 30, 2021

When we talk about expertise, you could label it as knowledge-intensive business services or expertise-based services that don’t show up in a product catalog. These services are not documented like products, technologies or platforms that have solution sets customers can find online and have at their disposal.

Digitalization 520

Digitalization Organization Account Management Management 520

Red Star Kim

JANUARY 16, 2023

Marketing via social and digital channels. Improving/establishing account management. Launching new products and services. Improving project management on client engagements. There’s also no mention of pricing or sales management which are fundamental to marketing effectiveness in B2B environments.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

DemandFarm

MAY 12, 2023

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. Prospects no longer enter at just the top of the funnel.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

SalesGlobe

FEBRUARY 9, 2022

This evaluation should consider whether growth has come through the retention of current customer revenue, the penetration of customers through increased usage or additional products, or the acquisition of new customers. The structure may be developed around key segments – for example, the telecommunications industry or major accounts.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52