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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

When we talk about expertise, you could label it as knowledge-intensive business services or expertise-based services that don’t show up in a product catalog. These services are not documented like products, technologies or platforms that have solution sets customers can find online and have at their disposal.

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B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. Which revenue stream is dominant in your industry?

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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

Now, I’m trying to make the beer they already have move faster. Then he detailed the cooler display at the front of the store, making sure the facings of cans and bottles were aligned and that the packaging and tags for the week’s specials were clearly displayed. Two years ago, I was selling cases of beer to store owners.

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The CX Factor

Deep Insight

Making the Transition from Client Listening to Customer-Centricity. All are highly attentive to service quality. Most engage in at least some form of client listening and try to mould their services and service delivery channels to align more closely with what clients want. rms to make that transition. No UK law ?rm