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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

When we talk about expertise, you could label it as knowledge-intensive business services or expertise-based services that don’t show up in a product catalog. These services are not documented like products, technologies or platforms that have solution sets customers can find online and have at their disposal.

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The future of sales is connection

Zendesk

While every industry, company, and team has been disrupted in some way, no other aspect of the business world has been more affected by disruption than sales teams. Whether it’s growing customer expectations, labor shortages, digital transformations, or market uncertainty, sales professionals are facing more pressure than ever.

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B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. Which revenue stream is dominant in your industry?

B2B 52
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The Complete Guide to Sales Contracts: 6 Templates to Shorten Your Sales Cycle

Hubspot Sales

If using a paperless workflow, contracts will be stored digitally. Electronic signatures are fully secure, often more so than handwritten signatures, and it’s becoming increasingly common for decision makers to use them. Communication tools in a central dashboard enable the legal team to make any necessary changes quickly.

Sales 96
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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

And that some content – e.g. digital skills – is best learned through video whereas “softer” skills through personal interactions. A New Approach to Writing Job Descriptions (hbr.org)) Then it was over to the delegates – split into two teams to consider what current and future competencies they felt were important. What are soft skills?

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Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

Red Star Kim

During Covid, everyone realised the greater importance of digital marketing and the dearth of digital talent became apparent. There are often different techniques for B2B (business-to-business) and B2C (business-to-consumer) marketing – as well as for products and services. Make sure it’s a good one!

Marketing 130
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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

Now, I’m trying to make the beer they already have move faster. Then he detailed the cooler display at the front of the store, making sure the facings of cans and bottles were aligned and that the packaging and tags for the week’s specials were clearly displayed. Two years ago, I was selling cases of beer to store owners.