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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

When we talk about expertise, you could label it as knowledge-intensive business services or expertise-based services that don’t show up in a product catalog. These services are not documented like products, technologies or platforms that have solution sets customers can find online and have at their disposal.

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Solution Selling: The Ultimate Guide

Hubspot Sales

It's a sales methodology that became popular in the 1980s, and it's based on a pretty simple premise: A salesperson diagnoses their prospect’s needs, then recommends the right products and or services to accommodate them. Long story short, we make them more secure.". Ask them, “What factored into your decision to work with us?”

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B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. Which revenue stream is dominant in your industry?

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The future of sales is connection

Zendesk

Zendesk Sell’s brand-new State of Sales report dives into the latest industry trends and how businesses are adjusting to the post-pandemic world. Based on survey data from more than 3,000 global CRM decision-makers and influencers, the report asked small and mid-size companies how they feel about their sales investments. As one U.S.

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Social Selling Applicability by Industry

SBI Growth

Buyers can make a purchase decision with little help from a sales rep. This makes these industries highly susceptible to social selling transformation. The onus will be on the companies to act decisively and quickly. Sales teams in this cluster that succeed will be those that make bold bets to reshape themselves.

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Power, Politics, and Benchmarking Influence Strategy in 2013

SBI Growth

In Business Services companies, Operations executives usually have more power than Sales executives. This is especially true in Business Services companies and other more mature business models. Robert’s story rings true to many sales leaders in Business Services industries. Do the VPs call him up?

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How to Get Your Startup Up and Running with a Business Incubator

Hubspot Sales

Over the last decade, founders and startups have turned to business incubators and accelerators to scale their business. The concept makes a lot of sense for entrepreneurs or early stage founding teams that want to leverage a defined process for success and transition to a sustainable enterprise.