Red Star Kim

JANUARY 16, 2023

Increase profile through thought leadership. Develop new services. Alter firm’s business model. It is a natural reaction in tough times to focus on operational efficiency – it is a prudent and standard response of professional services firms during recessions. Creating thought leadership and insight campaigns.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

DemandFarm

MAY 12, 2023

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. Which revenue stream is dominant in your industry?

B2B 52

B2B Key Account Management Account Management Manufacturing 52

Deep Insight

NOVEMBER 29, 2021

rm’s lawyers and business services professionals viewing every aspect of the ?rm cult, complex needs, as they are also disrupted by emerging digital technologies and the geo- economic impacts that they spawn. table legal service platforms ( LegalZoom being a good current example) to focus on more mainstream legal needs.

Client Relationships 52

Client Relationships Leadership Decision-making Procurement 52

SalesGlobe

FEBRUARY 9, 2022

Sales jobs typically will align to customer segments and can range from global account management to field sales to inside sales. The structure may be developed around key segments – for example, the telecommunications industry or major accounts. For example, think about the document imaging business – copier companies.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52