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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Increase profile through thought leadership. Develop new services. Alter firm’s business model. It is a natural reaction in tough times to focus on operational efficiency – it is a prudent and standard response of professional services firms during recessions. Creating thought leadership and insight campaigns.

Marketing 130
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B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Booked Contracts Revenue Sales Tools for Booked Contracts For Booked Contracts, the sales approach involves maintaining good communication and customer service to ensure that a contract is implemented smoothly and successfully. Key Account Management tools can help build strong, long-term customer relationships to achieve this.

B2B 52
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The CX Factor

Deep Insight

rm’s lawyers and business services professionals viewing every aspect of the ?rm The four quadrants are: Leadership. Leadership is the most important quadrant while culture is the most challenging. Drive change from the leadership level. Without active and highly visible senior leadership support, a ?rm

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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

Sales jobs typically will align to customer segments and can range from global account management to field sales to inside sales. The structure may be developed around key segments – for example, the telecommunications industry or major accounts. Setting Your C-Level Goals. They knew what they needed to accomplish.