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Why agency account managers struggle to think ahead

Account Management Skills

I speak to multiple account managers (AMs) every day. Hybrid’ AMs (project managing as well as responsible for account growth) particularly struggle. They struggle to find time to think about how else they could be bringing value and coming to their clients with new ideas or relevant intel gathered from research.

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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

I invited him once to facilitate a junior professionals’ networking event for an accountancy practice – where he talked about one of his other books “All you need to know about the City” (latest version updated in 2022). I met him many years ago when he worked at Stephenson Harwood.

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Feb 03 – Customer Success Jobs

SmartKarrot

Collaborate with growth marketing and broader BetterUp leaders to unify all field-based account efforts and amplify outcomes. Lead hiring for BetterUp Care customer success partnering with recruiting and Care leadership. Development and maintenance of all onboarding material for new clients to WTP assistance services.

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Dealing with adversity as an agency owner, with Rebecca McIntyre-Smith

Account Management Skills

And if you’re listening to this at the beginning of 2023, and you want this year to be the year that you not only retain your agency accounts, but you grow your accounts, you can also connect with me on LinkedIn and let’s talk about training for either you in your account management role, or a member of your team.