Account Management Skills

JANUARY 11, 2022

In this episode we talk about making client relationships more profitable. We covered so many different areas including: What clients really value and how to talk the client language. Why you need to establish and nurture senior client relationships. And so it’s about seeing your client as an equal.

Client Relationships 52

Client Relationships Profitability Procurement Negotiation 52

Account Management Skills

APRIL 20, 2021

This is the top 10 tips to be successful in agency account management. This was with Kate Whittaker , Kate has 30 years as a marketing client. And she said, good account management makes everything run smoothly. Because she says at the end of the day, the key one is being focused on the client’s business.

Account Management 52

Account Management Management Decision-making Procurement 52

Account Manager Tips

OCTOBER 11, 2021

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Account plans are help you define your key account strategy.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Account Management Skills

JANUARY 25, 2022

Don’t forget to go back to Episode 9 , where Jessica and Iris talked about how to approach and develop relationships with procurement. And if you want to expand your current client relationships and you’re working in agency client service, my Account Accelerator programme is designed specifically for you.

Procurement 52

Procurement Suppliers Stakeholders Decision-making 52

Account Management Skills

AUGUST 7, 2023

We also ran an AI for Account Managers webinar recently together with Roy Murphy and the recording has been asked for several times. Who are your clients and what challenges are they bringing you lately relating to AI? They could be digital or creative.

Energy and Utilities 52

Energy and Utilities Negotiation Account Management Marketing 52

Account Management Skills

DECEMBER 19, 2022

Growing your existing accounts is one of the most overlooked sources of new revenue. If your account managers are proactively looking for ways to help your clients reach their goals, you will grow your revenue too. So I’m really excited about getting into some of the weeds with Dan and getting his advice.

Marketing 52

Marketing Account Management Management Onboarding 52

Account Management Skills

JUNE 5, 2023

We discuss a myriad of topics, including: the process for hiring the right account manager at your agency examples of how to set client expectations and boundaries why having a written scope of work is key to successful project delivery and Rob’s thoughts in general on the agency landscape and the future of agencies.

Management 52

Management Account Management Suppliers Onboarding 52