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Why Start a (True) Key Account Management Initiative?

KAM With Passion

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. Like Portrait Software, a small client of mine acquired by Pitney Bowes, a global technology company. Revenue potential.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Key Account Managers had to prepare a visit to a potential client thoroughly. Sales today – Digitalization drives sales forward – faster. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Digitalization drives sales forward - faster.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Key Account Managers had to prepare a visit to a potential client thoroughly. Sales today – Digitalization drives sales forward – faster. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Fifty years on, digital sales will be highly profitable.

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ARPEDIO recognized in New Tech Report for Account-Based Sales Technologies

Arpedio

ARPEDIO announces inclusion in New Tech Account-Based Selling Technologies Report. ? ARPEDIO, a leader in Key Account Management (KAM) software for B2B sales professionals, is included in the Forrester New Tech: Account-Based Sales Technologies, Q1 2022. Read the full report. March 15, 2022. Back to blog.

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Here’s What You Missed at TRANSFORM 2020

Showpad

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Showpad Co-founder and CEO, Pieterjan Bouten, discussed his thoughts on why the term “sales teams” is outdated when speaking about the buyer experience. . We’re making the course creation experience significantly easier.