Upland

JUNE 30, 2023

Co-Customer Selling: Enterprise selling has been changing. In the future customers will actively participating in the co-creation process. Few B2B enterprise teams present predefined solutions. Up until now, collaboration has come in the form of sellers helping mentors and supporters build business cases.

Co-Creation 195

Co-Creation Sales B2B Decision-making 195

Account Manager Tips

MARCH 23, 2021

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Red Star Kim

JANUARY 16, 2023

Marketing via social and digital channels. Improving/establishing account management. Improving project management on client engagements. There’s also no mention of pricing or sales management which are fundamental to marketing effectiveness in B2B environments. Accelerated digital experience.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Re)Defining account-based marketing. Absolutely yes! Key takeaways.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

QYMATIX

OCTOBER 19, 2021

Key Account Managers had to prepare a visit to a potential client thoroughly. Sales today – Digitalization drives sales forward – faster. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Digitalization drives sales forward - faster.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

Aepiphanni

JANUARY 26, 2021

These figures hold relevance for luxury goods as well.Tiffany & Co. Instead, prospects are looking for a more interpersonal approach that facilitates better value creation, educates them properly, and avoids unnecessary bottlenecks. And if you lack the skills of closing clients digitally, it’s time you acquired these skills.

Co-Creation 40

Co-Creation Luxury Goods Account Management Virtual Selling 40

Farland Group

SEPTEMBER 28, 2022

Q: Can you tell us about account-based growth versus account-based marketing and how you might advise people to consider that in their program? A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. In sales, we’ve seen account management—putting senior people on your top customers.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

QYMATIX

OCTOBER 19, 2021

Key Account Managers had to prepare a visit to a potential client thoroughly. Sales today – Digitalization drives sales forward – faster. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Fifty years on, digital sales will be highly profitable.

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

Account Management Skills

APRIL 3, 2023

– what you need to know right now as an agency account manager about the AI industry – how he thinks the AI landscape will evolve in the future – and why agencies should be looking to partner with AI experts to help position themselves one step ahead of their clients. Roy Murphy 01:05 Sure.

Co-Creation 52

Co-Creation Account Management Procurement Management 52

SmartKarrot

JANUARY 10, 2023

Implementing a defined strategy to aid and hold clients accountable to their overall video goals from the timing of production to using the videos to gain ROI. Assist with the creation of documentation and resources to help clients effectively use the platform. Apply here: [link].

Customer Success 19

Customer Success Supply Chain Co-Creation Stakeholders 19

DemandFarm

AUGUST 31, 2023

The rise of the digital era has changed the rules of the game. Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. There is a need for a cohesive approach to account planning.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Account Manager Tips

JULY 6, 2022

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? Which is why co-creation is so powerful. Don’t waste time on the wrong accounts.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Arpedio

MARCH 15, 2022

ARPEDIO announces inclusion in New Tech Account-Based Selling Technologies Report. ARPEDIO announces inclusion in New Tech Account-Based Selling Technologies Report. ? ARPEDIO, a leader in Key Account Management (KAM) software for B2B sales professionals, is included in the Forrester New Tech: Account-Based Sales Technologies, Q1 2022.

Sales Technology 10

Sales Technology Co-Creation Account Management B2B 10

Showpad

OCTOBER 9, 2020

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Showpad Co-founder and CEO, Pieterjan Bouten, discussed his thoughts on why the term “sales teams” is outdated when speaking about the buyer experience. . We’re making the course creation experience significantly easier.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Mike Kunkle

MAY 11, 2022

As applicable, understanding of vendor and channel partners and how to most effectively build relationships and engage with them to uncover, manage, and win opportunities through the effective co-creation of solutions for customers. Value Creation. Strategic Account Management. Account Planning.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Better Ways Sales Strategies

MAY 28, 2015

What has worked in the past may not work in the future and the implications are significant for any organization intent on double-digit growth amongst this changed landscape. Don’t understand or manage the client’s decision-making process. Spend too much time crafting the proposal, not enough time with the client.

Co-Creation 40

Co-Creation Decision-making Profitability Sales 40

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic account managers. Create digital twins. Account planning automation.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Digital transformation calls for customer-centricity. Key takeaways from SAMA Global Summit 2021. ? Back to blog.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Digital transformation calls for customer-centricity. Key takeaways from SAMA Global Summit 2021. ? Back to blog.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Digital transformation calls for customer-centricity. Key takeaways from SAMA Global Summit 2021. ? Back to blog.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Account Management Skills

OCTOBER 4, 2021

He’s the author of the must read book for anyone in agency account management, ‘The Art of Client Service’ In this chat, we talked about: why there are fewer account managers doing more with much less experience. and why often the work of great account management isn’t recognised.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52

Arpedio

APRIL 1, 2022

An era where sales and strategic account management are driven by intelligent, targeted prospecting in close collaboration with marketing. The solutions you present should be a result of broad collaboration across your business and in co-creation with your customers. Best in Class. Kasper Tvedebrink. Share on facebook.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

Account Management Skills

DECEMBER 14, 2021

If you’re an agency account manager and you want to invest in your career, and upgrade your account management skills, my next Account Accelerator programme starts on 27th January 2022. And we’ve never had ownership from a digital standpoint. That is the extent of our digital ownership, economy.

Internet 52

Internet Digitalization Advertising Supply Chain 52

SBI

JULY 25, 2019

Veelo brings leadership expertise in the use of brain science, deep experience in the technology vertical and a leading team of experts who know how to win in our fast-growing market - David Keane, Co-founder and CEO of Bigtincan. Account Planning. Opportunity Management. WALTHAM, Mass.–(BUSINESS It provides users with.

Acquisition 31

Acquisition Co-Creation Marketing Account Planning 31

Showpad

OCTOBER 8, 2019

Sales enablement strategies can be developed to cover not only Sales reps but also the Marketing team, account management, and customer services staff who will be directly interacting with paying customers. Let’s start with the former: Internal mapping. Decide which is best for your organization. Those include: Integration.

Sales 45

Sales Software Software Co-Creation 45

Hubspot Sales

OCTOBER 8, 2019

Best for: Electronic document management. Conga was designed to simplify your sales team’s digital footprint by streamlining how you manage your documents, contracts, and eSignatures. Using Flipdeck, reps can create digital cards for content such as price sheets, testimonials, brochures, and more. Price: Contact Conga.

Sales 96

Sales CRM Software Software 96

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Opportunity Management. San Diego, CA and New York, NY (November 5, 2019) –. Industry News. Blog Article.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20