Strategic Account Management Association

FEBRUARY 3, 2022

In mapping a rich understanding of how key players relate to one another, account managers can start to uncover the manner in which things happen in the organization—insights not visible to the untrained eye. Most importantly, they source information from supporters who can offer information they won’t find in their CRM.

Account Planning 400

Account Planning Supply Chain Prioritization Digital Transformation 400

Upland

JUNE 1, 2023

The importance of a land and expand strategy: win, retain, grow Land and expand ties into core principles of account planning, account-based selling, and effective account management.

Account Planning 195

Account Planning Sales Customer Knowledge Account Management 195

Showpad

OCTOBER 9, 2020

The only way to provide value to the buyer is to be customer obsessed and know your customers deeply. Collecting and documenting customer knowledge can help your reps tailor the buyer experience to each customer. . This disorganization leads to every team thinking differently about the customer. .

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Zendesk

JUNE 28, 2022

Enterprise processes often mean a higher cost of customer acquisition, a longer sales cycle, and a tougher audience for sales pitches. This course includes training on account management, client mapping, relationship development, client retention, bid review, opportunity navigation, competitive positioning, and more.

Sales Training 52

Sales Training B2B Sales Profitability 52