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Account Based Marketing interview by Pfizer COE

Cosawi

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. In-depth Key Account understanding through specific stakeholder journey mapping. It takes two to tango .

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What account managers can learn from the science of listening, with Dr Laura Janusik, Ph.D., M.B.A.CLP

Account Management Skills

I think there are loads of tips here for account managers who are dealing with their clients. Before I ask you to fill in a few of the gaps, listening is the most important skill for any account manager and I’ve been wanting to get an expert in the field of listening. So this is a good topic to kind of understand.