The Perplexing Power of Process & Methodology in Complex B2B Sales
Mike Kunkle
FEBRUARY 5, 2023
The most commonly supported activities for commercial methodologies include prospecting and opportunity management. If you go up high enough in a jet plane, even the most complex landscape starts to look like little connected squares, rectangles, and circles. The bottom-line is, knowing all of the stuff in this post is not enough.
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