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The Future of SAM – Revisited

Strategic Account Management Association

From all this, we stress tested long-held views about strategic account management. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Panelists: the three experts of SAM.

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What can creative agency account managers learn from an account manager in the software industry, with James Aldrich

Account Management Skills

James Aldrich is a major account manager with over twenty years experience in both business development and account management in the software industry. Why business development and account management are similar roles. * Why business development and account management are similar roles. *

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How to lead a client services team in an award winning digital marketing agency, with Beth Sharma

Account Management Skills

He’s brilliant, just go and ask for his advice and I went and had a coffee with him, and he just said, there’s an account management position open, do you want it? I hadn’t really been trained professionally as an account manager. So, the product manager and the account manager seem to gel really well.