Red Star Kim

APRIL 12, 2023

Traditional marketing models (e.g. RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage). I’ve found some fee-earners don’t contribute to the smaller projects which subsequently slows the larger project down There are focused workshops on achieving buy-in and stakeholder management.

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

NOVEMBER 18, 2022

With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Arpedio

MAY 30, 2022

Back to blog. Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. Key takeaways from SAMA’s Annual Conference. ?

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52