Remove Account marketing Remove Artificial Intelligence Remove Leadership Remove Stakeholders
article thumbnail

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

But in essence it is about whether strategy is developed by a centralised leadership team or by those running the business units or divisions. But it’s important to ensure there’s a holistic overview from a marketing perspectiveā€¯. There was also much debate about the use of artificial intelligence (AI).

Marketing 130
article thumbnail

Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

Artificial Intelligence Strategy Organizations can use the Artificial Intelligence Strategy framework to: Align AI initiatives with corporate strategy : Ensuring that AI investments contribute to the company’s broader goals and competitive differentiation. View the full presentation: [link] 2.

article thumbnail

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Meanwhile, elsewhere in the centre a team from Man Bites Dog and Baker McKenzie led a masterclass on thought leadership as the smart growth strategy. I was sorry to have missed that one which, by several accounts, was insightful and practical in equal measure. Sustain momentum.