Account marketing, B2C, Decision-making and Stakeholders

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Account marketing

B2C

Decision-making

Stakeholders

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

However, top-down analysis and decision-making ensures that the various units are working towards the firm’s goals (a “one-firm approach”) and making tough choices between competing interests. But it’s important to ensure there’s a holistic overview from a marketing perspective”.

Marketing

Marketing Strategic Thinking Artificial Intelligence Stakeholders

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Do you feel there is a lot of crossover between them?” Increasingly, we are working with a P2P (Person-to-Person) model.

Media

Media Marketing B2C Stakeholders

Strategic Accounts Today

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

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