Cosawi
JANUARY 29, 2024
In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.
Red Star Kim
JUNE 15, 2023
My KAM/relationship management experience (0=low, 10=expert): 0% 18% 18% 9% 9% 9% 18% 18% 0% 0% Have you had formal sales training?
Strategic Communications
OCTOBER 3, 2023
SOCIAL ADVERTISING During the pandemic, shopping became more virtual, with social media platforms emerging as an increasingly popular shopping outlet, notes Paige Arnof-Fenn, founder and CEO of Mavens & Moguls, a global strategic marketing consulting firm. Marketers themselves point to a couple of other trends worth noting.
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