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Referrer Management – Capacity and Capability

Red Star Kim

While the delegates had some exciting mountain climbing, sailing and diving adventures to report – they observed that often their people focused on digital events and tended to be “chained to desk ”. There were the staples of emails, webinars with external speakers, networking and team-on-team socials.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

And it will help if there is a plan of activities (briefings, webinars, entertainment, listening exercises, collaboration, workshops etc) for the next few quarters and years will help maintain the momentum. Some firms provide templates of different types of KAM meeting types.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns. 41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns?

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Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

There are 15 people in M&BD – eight in BD and bids and seven in marketing, communications and events. The campaign comprised webinars, videos and insight and resulted in 2,900 points of contact with people Go-to advisors that clients want by their side Its third client survey measuring the same things so that a benchmark is formed.

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