Flevy

MARCH 20, 2024

Based on sales and downloads of the FlevyPro frameworks , here is what we found to be the top 10 Digital Transformation frameworks used by management consultants. It emphasizes the importance of a comprehensive approach to Value Creation , beyond just customer-facing operations, to encompass the entire Digital Value Chain.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Arpedio

MAY 30, 2022

Companies need to ensure alignment between sales and marketing for their key and strategic accounts. Marketing supports messaging, digital advertising, and critical signals that informs the SAM. Takeaway #3 - Digital Transformation is on the Rise. Excerpt from the McKinsey 2021 B2B Pulse Survey.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Red Star Kim

FEBRUARY 14, 2023

Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

JUNE 27, 2023

20% Lack of fee-earner engagement 20% Lack of M&BD time/resource 20% Integration with other aims/projects/campaigns 13% Culture (politics, lack of rewards) 7% Lack of senior support 7% Unclear or unrealistic aims/expectations 7% Scope creep 7% Poor internal communications/silo mentality Related campaigns, thought leadership and project management (..)

Leadership 130

Leadership Management Stakeholders Communication 130