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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

But in essence it is about whether strategy is developed by a centralised leadership team or by those running the business units or divisions. This is a common theme in the professions at present – especially from larger firms where there is a greater degree of specialisation within marketing and business development teams.

Marketing 130
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Referrer Management – Capacity and Capability

Red Star Kim

Delegates included both partners and business development professionals (some with a banking background) from law firms (employment, criminal, disputes, offshore), accountancy practices (audit, forensic, insolvency and restructuring and financial services. This post adds to the learning resources from the session.

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The 21 Best Business Strategy Blogs

CMOE

Research shows that organizations that offer a learning culture, which can help build strategic skills, knowledge, and competencies, are 92% more likely to create original products and services. Each blog offers unique thought leadership materials to help guide your strategy in the upcoming quarter. and the impact of their decisions.”

Finance 98