Remove Account marketing Remove Innovation Remove Media Remove Value Proposition
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). They gave attendees ideas to keep their major marketing projects fun, engaging and on target. Innovate client experience.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

We noted at the session the importance of knowing “ Why are we in business?” The golden circle (another dot?) mentioned by Simon Sineck.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

IBISWorld – Industry Market Research, Reports, & Statistics Mintel – UK Sector and industry consumer reports from £1500 UK Archives | Mintel Store Nexis – Licensed news and media information, company data, regulatory and legal information, and market & industry reports. Helpful for competitor analysis.