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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Innovate client experience. This article was published in the latest edition of PM Forum Magazine. The event took place on September 29 th 2022.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Sometimes this required a move out of domestic social media channels (e.g. WeChat in China) to social media networks in target countries. Innovate – Be more innovative in M&BD.

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Pitching, differentiation and competitor analysis

Red Star Kim

Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There’s an introduction to value propositions at: What is a value proposition or USP – and how do I create one?

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). 67% felt that social media was reasonably effectiveness and 33% didn’t know whether it was effective or not.

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Three Challenges for B2B Marketers in 2024

Sales Outcomes

Increased Competition : Most organizations plan to invest more in B2B digital marketing for 2024, so the prospect’s email inbox, LinkedIn, and social media feeds will likely get more crowded. Marketers must find ways to stand out through unique value propositions, highly targeted content, and innovative marketing strategies.

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A Complete Guide to MEDDPICC Sales Methodology

Arpedio

Developed and refined over years of practical application and strategic innovation, MEDDPICC offers a systematic approach to navigating the complexities of the sales process. By staying ahead of the competition, sales professionals can carve out a distinct advantage and win over customers with compelling value propositions.

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Elevating demand generation in your business

Zendesk

They are consistently updated to incorporate the latest products and innovations from Zendesk, ensuring your teams are well-prepared for success. It may seem obvious, but it’s always good to emphasize the importance of maintaining a consistent and engaging presence on your social media platforms and other communication channels.