Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Innovate client experience. This article was published in the latest edition of PM Forum Magazine. The event took place on September 29 th 2022.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Sometimes this required a move out of domestic social media channels (e.g. WeChat in China) to social media networks in target countries. Innovate – Be more innovative in M&BD.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

NOVEMBER 13, 2023

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). 67% felt that social media was reasonably effectiveness and 33% didn’t know whether it was effective or not.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Arpedio

FEBRUARY 22, 2024

Developed and refined over years of practical application and strategic innovation, MEDDPICC offers a systematic approach to navigating the complexities of the sales process. By staying ahead of the competition, sales professionals can carve out a distinct advantage and win over customers with compelling value propositions.

Value Proposition 52

Value Proposition Decision-making Sales Stakeholders 52

Red Star Kim

JUNE 15, 2023

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”. Helpful for competitor analysis.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Arpedio

FEBRUARY 14, 2024

Understanding the Land and Expand Strategy In today’s competitive business landscape, companies are constantly seeking innovative strategies to achieve sustainable growth and expand their operations. Utilize local social media platforms and influencers to reach the target market.

Supply Chain 52

Supply Chain Decision-making Government Marketing 52

SmartKarrot

OCTOBER 13, 2023

In today’s hyper-competitive business environment, customer acquisition is only half the battle. From traditional phone lines and emails to contemporary platforms like chatbots and social media, ensuring easy accessibility is not an option anymore. Innovation: Beyond iterative improvements lies the realm of innovation.

Innovation 10

Innovation Negotiation Value Proposition Account Management 10