Red Star Kim
JULY 11, 2022
Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Sometimes this required a move out of domestic social media channels (e.g. WeChat in China) to social media networks in target countries. Innovate – Be more innovative in M&BD.
Account Management Skills
FEBRUARY 6, 2023
It’s mergers and acquisitions. He spent over 15 years in the media and marketing services sector. Mark Sainthill 00:59 Yes, well, I didn’t originally think about going into M&A itself, I did a business degree, worked in the advertising media world, which I really enjoyed.
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Red Star Kim
NOVEMBER 13, 2023
67% felt that social media was reasonably effectiveness and 33% didn’t know whether it was effective or not. This suggests that marketing, business development and social media strategies should be reviewed. The main observation about pricing in the market was the need for fixed fee proposals.
SuperOffice
JULY 5, 2022
There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. Here’s why acquisition marketing is important: Allows a company to systematically draw in and convert new consumers. ACQUISITION.
Hubspot Sales
NOVEMBER 14, 2023
Before you panic, this isn't to suggest you need to become the next big social media influencer. However, having a presence on social media is no longer a nice-to-have, it's becoming essential. Consider this: nearly half (45%) of sales professionals get leads on social media, more than any other channel.
Red Star Kim
JANUARY 16, 2023
I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. I’m surprised at the apparent relative lack of innovation and creativity here. Spend focused on BD technology, social media/web site and thought leadership. Social media and web site.
Insightly
JUNE 14, 2023
And that’s ok, that’s how innovation works. This has been augmented by technological innovation. Social media usage To be fair, social media is used by every generation of consumers today. It forces marketers to invent new, disruptive ways to engage their target audience on social media. How do you avoid this?
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