Strategic Account Management Association

OCTOBER 26, 2021

A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review “When CEOs Make Sales Calls” in which he describes the impact of top management’s involvement in the customer relationship. Adapting our corporate behaviors to fit the customer context.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. They do this by digesting all the insight available and by connecting them with what is important to the customer.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Arpedio

MARCH 26, 2024

In today’s competitive business landscape, the role of pre-sales strategy in driving business success cannot be overstated. It serves as the foundation for establishing strong customer relationships, understanding market dynamics, and ultimately closing deals that drive revenue growth. What is a Pre-Sales Strategy?

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

Cosawi

FEBRUARY 27, 2023

In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). awareness marketing”) packaged as account-based marketing. Most would agree.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Cosawi

DECEMBER 28, 2021

A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review, “When CEOs Make Sales Calls,”¹ in which he describes the impact of top management’s involvement in the customer relationship. Stay informed on the account through an established strategic account process.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Revegy

OCTOBER 16, 2018

CRM platforms are designed, installed and integrated by IT professionals, and in order to work properly, sales and account teams need to adapt to the software. An effective KAM platform needs to have each user seeing and feeling the value of the technology on their key account growth.

Key Account Management 40

Key Account Management Account Management CRM Management 40