ProlifIQ

JUNE 21, 2023

The ROI of Account Planning In the highly competitive landscape of B2B sales, sales leaders are constantly seeking strategies that can boost revenue and foster long-term customer relationships. One such strategy that has proven to deliver impressive returns is account planning. What is an Account Plan?

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. If possible, it should also cover the definition of one or several Account-specific Value Proposition.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

Blue Canyon Partners

JUNE 17, 2021

Build the Case – Does our offering have a clear value proposition targeting priority segments that economically benefit customers ? While the company had a strong offering and a well-informed value proposition, they were unable to build a robust pipeline of new opportunities. The first was their sales planning.

Value Proposition 52

Value Proposition Acquisition Profitability Suppliers 52

DemandFarm

APRIL 13, 2023

It is used by sales and account management teams to understand how customer organizations work, identify key decision-makers, and plan their course of action. Customer Acquisition Cost (CAC) The total cost associated with acquiring a new customer, including marketing and sales expenses.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

Hubspot Sales

MAY 19, 2020

Here, it’d make sense to pick target accounts that have multiple buying units or subsidiaries. Logo acquisition : Buyers - particularly upmarket/enterprise buyers - crave social proof. The goal of this campaign is to close deals with target accounts whose logos and testimonials would add legitimacy and social proof to your brand.

Decision-making 116

Decision-making Management Acquisition Value Proposition 116

SalesGlobe

APRIL 19, 2022

According to a global HBR study 70% to 90% of mergers fail to achieve the expected outcomes of the merger or acquisition, and what we know is that many of those outcomes become the responsibility of the sales organization to execute. Communications That Come Too Late. Sales targets are missed, and people are not earning their pay.

Acquisition 52

Acquisition Sales Decision-making Communication 52

Account Management Skills

AUGUST 24, 2021

So think strategically about the customer, which can also mean that we are building account plans, for example, we’re looking at the org chart to understand who’s who are the relationship map, who’s who within the organisation. Some of that is the templates on building engagement plans or account plans.

Account Management 98

Account Management Management Account Planning Co-Creation 98