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The Ultimate Guide to Global Account Management: Framework, Strategies, and Best Practices

DemandFarm

Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where Global Account Management (GAM) comes into play.

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The Business Review: a modern classic, so important also during difficult times

KAM With Passion

As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. On a Key Account, the Quarterly Business Review is a key instrument to implement the Account Strategy and the associated Account Plan.

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

It is used by sales and account management teams to understand how customer organizations work, identify key decision-makers, and plan their course of action. Large Deal Management The process of managing large, complex deals within a key account involving a high degree of risk and uncertainty is termed Large Deal Management.

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Marketing Role in Creating Distinctive Business Value

Cosawi

and it is increasingly becoming the expectation in B2B. Leveraging the full power (art AND science) of their function while tapping into the mindset of a scientist, marketers can analyze data to pinpoint opportunities to advance account plans and engage with customers. All is focused on personalization.