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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.

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The Secrets of Successful Key Account Management Teams with Laura Cuello

Account Manager Tips

Is your business and your key account management team growing fast? Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key account managers? Click to Tweet.

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Exclusive insights from the SAMA Executive Symposium

Arpedio

Their collective insights and experiences painted a picture of the transformative potential of SAM in today’s business landscape. Here, we would like to summarize the key takeaways from the Symposium. SAM professionals identified as value creators, ecosystem orchestrators, and champions of data-driven decision-making.

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8 Key Account Management Processes for Sustainable Business Growth

SmartKarrot

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. Culture of innovation. How innovative is your customer? High dependency means key. So let's find them.

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Account Management Reinvented: The Role of Digital Mindset in Accelerating Sales Enablement

DemandFarm

A digital mindset is an approach to thinking that focuses on embracing change, adapting to new technologies, and constantly seeking innovative ways to solve problems and improve business processes. Agility and Adaptability: A digital mindset creates an agile and adaptable approach to Key Account Management.

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Redefining Sales Enablement for the Future: The AI Advantage

DemandFarm

As we explore the AI advantage in sales enablement, let’s dive into the benefits and innovations transforming the way businesses approach sales. By harnessing the power of AI, sales professionals can unlock valuable insights from data and make smarter, more strategic choices to drive business growth.