Strategic Account Management Association

AUGUST 6, 2021

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Its mission is to handle defined strategic key accounts.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Account Manager Tips

MARCH 23, 2021

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Arpedio

OCTOBER 11, 2021

Define the role of your KAMs or SAMs as leaders in your business SAMA offers a vital community to accelerate KAM programs It’s Strategic Account PlannING, not Account Plan Digital has permanently transformed the KAM role. SAMA is a global non-profit organization with more than 15,000 members. Denise Freier.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

KAM With Passion

FEBRUARY 22, 2021

For all organisations, large or small, who take it seriously, practicing KAM is about developing deep and strong relationships with truly strategic customers in order to accelerate innovation and growth. Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. Account Planning. Account Planning. Blog Article.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20