Arpedio

APRIL 30, 2024

Get started today Identifying Customer Value In order to succeed in sales, it is crucial to identify and understand the customer’s pain points. By addressing these pain points effectively, you can tailor your value proposition to meet their specific needs. This is where value communication techniques come into play.

Value Selling 52

Value Selling Value Proposition Negotiation Decision-making 52

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. This insight enables Thales to align their offerings with the unique needs of each account.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

The Chapman Group

DECEMBER 8, 2020

As part of their responsibility of retaining a strategic account is the SAM’s coaching of any “Loyalty” type survey results. The SAM’s role in the loyalty survey process may include: Communicate the value of loyalty survey to account as part of the “strategic account relationship management process”. Negotiations.

Account Management 133

Account Management Management Value Proposition Account Planning 133

KAM With Passion

JUNE 20, 2021

For Key Account Managers, although this representation is somewhat oversimplified, it is essentially about mastering the design and implementation of a relevant and impactful Key Account Plan and overcoming the challenges of implementation. Basic – Module 1: KAM Strategy & Methodology, Module 2: Key Account Planning.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

The Chapman Group

AUGUST 23, 2020

As part of their responsibility of retaining a strategic account is the SAM’s coaching of any “Loyalty” type survey results. The SAM’s role in the loyalty survey process may include: Communicate the value of loyalty survey to account as part of the “strategic account relationship management process”. Negotiations.

Account Management 78

Account Management Management Value Proposition Account Planning 78

Account Manager Tips

JUNE 29, 2021

Demonstrate that you value your client's business. Improve communication. Create contact plans to keep in touch with key stakeholders in your company and your client's. You'll need to understand the decision-making process, the competitive landscape, develop solutions, pricing, negotiation tactics and lots more.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

DemandFarm

APRIL 13, 2023

It is used by sales and account management teams to understand how customer organizations work, identify key decision-makers, and plan their course of action. Digital Key Account Management The use of digital tools and platforms to manage relationships with key accounts is Digital Key Account Management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52