Strategic Account Management Association

FEBRUARY 3, 2022

This gives me insight into the state of enterprise sales organizations outside my own, lending me a bird’s eye view into the ways that revenue teams are embracing the current state and accelerating the digital transformations that have become all the more urgent for every one of us over the last two years. How do they think?

Account Planning 400

Account Planning Supply Chain Prioritization Digital Transformation 400

DemandFarm

MAY 25, 2023

Everything to do with our dealings has been carefully recorded and stored in our Customer Relationship Management (CRM) system. Here, let me show you how it works so you can extract the data and information you need to service this account.” For those of you who haven’t guessed, the right answer is digital transformation.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

DemandFarm

APRIL 11, 2023

Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. It is essential for Sales Enablement , as it enables businesses to manage their key accounts more efficiently and effectively.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Upland

AUGUST 18, 2023

” During the session, join the product team and an expert panel to learn how partners supercharge growth and help you innovate faster across your AI, data, and CRM. You can also join us for one of our speaking sessions at Dreamforce, entitled “Extend the Power of Salesforce with Partners and AI.” Don’t miss out!

Artificial Intelligence 195

Artificial Intelligence Account Planning Innovation Digital Transformation 195

DemandFarm

MAY 22, 2023

There are plenty of similarities between the roles of a Sales Manager and a Key Account Manager, but equally, they are quite different. While we examine these, let’s also look at how each role can benefit from Digital Key Account Management. Improved collaboration Sales Managers: Streamlining coordination with digital platforms.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

Arpedio

MAY 30, 2022

digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts. Takeaway #3 - Digital Transformation is on the Rise.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Arpedio

MARCH 7, 2022

ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here. Re)Defining account-based marketing.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52