Mike Kunkle

OCTOBER 24, 2021

It’s a cruel twist of fate for senior sales and revenue leaders that as the year barrels toward a close with urgency to maximize the remaining time, that strategic and tactical planning for the next year must happen at the same time. And for sales enablement leaders who are integrated into the sales force they serve, it’s no different.

Sales 130

Sales Prioritization Sales Analytics Sales Training 130

Arpedio

FEBRUARY 20, 2024

It entails understanding customers’ identities, communication preferences, priorities, buying criteria, decision-making processes, and more. This transformation occurs with the data already stored in the CRM, making the CRM more transactional than relational. In this regard, AI emerges as a transformative tool.

CRM 52

CRM Artificial Intelligence B2B Account Management 52

Arpedio

OCTOBER 10, 2023

Personalization allows you to tailor your messaging and outreach to the specific needs, pain points, and preferences of each target account. By implementing the following strategies, you can create a robust and effective personalization framework for your account-based selling initiatives. Allocate resources based on these insights.

Decision-making 52

Decision-making Account Planning Marketing Stakeholders 52

Mike Kunkle

MAY 11, 2022

Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

SBI

APRIL 16, 2018

With more than 500 sales technologies on our most recent 2018 SalesTech Landscape , there’s no question but that that the impact of digital technologies will be far reaching. Indeed, it has the potential to reshape every step in the sales process and impact every customer interaction. But where do you start?

Digital Transformation 11

Digital Transformation Onboarding Sales Digitalization 11

Arpedio

APRIL 1, 2022

A strong collaboration between sales and marketing is inevitable, but also customer success, product development and finance, let alone the executive team, need to align and work alongside one another to deliver a tightly integrated experience across all business units during the whole decision buying journey – even after the sale is made.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59