Hubspot Sales

JULY 7, 2019

To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations.

Account Planning 118

Account Planning Co-Creation Account Management Negotiation 118

Arpedio

APRIL 25, 2023

From identifying target accounts to crafting personalized messaging, we’ll show you how to effectively allocate your resources and prioritize high-value customers. Whether you’re new to account-based selling or looking to improve your existing strategy, this article will help you take your B2B sales to the next level.

Account Planning 52

Account Planning B2B Stakeholders Prioritization 52

ProlifIQ

FEBRUARY 14, 2023

Prioritize The Right People And The Right Deals For B2B sales teams, a sales cycle is the lifeblood of their business. Building plans for deals that are your average deal size or larger will help complement the investment in consistent evaluation of your team’s pipeline. But what about stakeholders?

Management 52

Management Prioritization Stakeholders CRM 52

Arpedio

DECEMBER 4, 2023

The account engagement score provides valuable insights into the level of interaction and interest that your target accounts have with your brand and content. The account engagement score helps you understand the effectiveness of your ABS campaigns in capturing the attention and interest of your target accounts.

Decision-making 52

Decision-making Prioritization Media Marketing 52

Arpedio

OCTOBER 10, 2023

Resource allocation Challenge: Determining how to allocate resources effectively among different accounts can be tricky, especially when dealing with a diverse range of accounts with varying needs. Here’s some useful strategies you can implement to effectively measure the impact of personalization in account-based selling: 1.

Decision-making 52

Decision-making Account Planning Marketing Stakeholders 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. If you have a large customer base, we recommend prioritizing the customer accounts that offer the biggest potential in future investment.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. If you have a large customer base, we recommend prioritizing the customer accounts that offer the biggest potential in future investment.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52