Upland
JANUARY 29, 2024
Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. Why account planning is essential to boost sales productivity Account planning is the process of mapping out key aspects of a potential customer or account.
Strategic Account Management Association
DECEMBER 3, 2020
.; Dino Bertani, Executive Director, International Strategic Account Management, Allergan Aesthetics; Harvey Dunham, Managing Director, Strategy and Marketing, SAMA; Tom Hablitzel, Senior VP, Enterprise Clients, Sherwin-Williams Company; Jim O’Leary, Global Practice Chair, Corporate Affairs, Edelman. #1. Centers of Excellence (CoE).
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Arpedio
NOVEMBER 22, 2023
Stakeholders can include a wide range of individuals, groups, or organizations, such as customers, suppliers, employees, shareholders, government agencies, and communities. Stakeholder mapping can inform and shape organizational goals, improving customer satisfaction, fostering innovation, and driving long-term sustainability.
Jermaine Edwards
NOVEMBER 25, 2021
The approach you take to managing stakeholders will also be guided by the history with the customer, their business size, their willingness to embrace innovation in their business, their appetite for growth and the project you are working on. Therefore a business should seek to create value for all stakeholders, not just shareholders.
OnStrategyHQ
DECEMBER 20, 2023
How and where must we innovate our products and services? Questions to ask: What are our shareholders or stakeholders expectations for our financial performance or social outcomes? Avoid the pitfall of managing multiple sets of goals and actions, as this shifts from strategic planning to annual planning.
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