Strategic Account Management Association

DECEMBER 3, 2020

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. Sales and account management – no longer an expense but an investment.

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Account Manager Tips

JUNE 29, 2021

Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Shareholders and board/directors value growth, costs, profit and cashflow. Provide Value Reports that present measurable shareholder and stakeholder value. Include a SWOT analysis in your account plan.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Relationships are deepened protecting against any key contact leaving. This new stakeholder management process will equip you to be ready.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130