DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

DemandFarm

MARCH 31, 2023

With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management. Challenges in Shifting to Digital Key Account Management Shifting to Digital Key Account Management also comes with its fair share of challenges.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

APRIL 8, 2024

This is possible at scale provided the account manager has neatly laid out relationship goals for all the stakeholders in the account, especially the buying committee. As a company that works closely with key account management teams from across the globe, we have a vantage view to unfolding trends.

Key Account Management 52

Key Account Management Account Management Stakeholders Meetings 52

Account Manager Tips

JUNE 29, 2021

Create contact plans to keep in touch with key stakeholders in your company and your client's. Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. GRAHAM Different stakeholders will value different things. Improve communication.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

ProlifIQ

JUNE 21, 2023

This alignment helps in driving sustainable growth and ensuring the overall success of the strategic account management program. Account plans are instrumental in managing and retaining strategic accounts. Are there stakeholders who have used competitive products in the past that could try to push you out?

Account Management 52

Account Management Management Account Planning Stakeholders 52

Arpedio

JUNE 22, 2022

Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. It can be a complex task, as large enterprises often involve multiple stakeholders in a buying decision. What is a Relationship Map?

Stakeholders 52

Stakeholders Decision-making Sales B2B 52

Louise Collins Associates

NOVEMBER 24, 2017

So when organisations have tried, and failed, to introduce Key Account Management (KAM) it is no different. Effective Key Account Management (KAM) requires organisational leadership and specific coaching. This should be a non-negotiable principle of KAM in any organisation.

Leadership 52

Leadership Sales Leadership Key Account Management Account Management 52