Remove Account Planning Remove Key Account Management Remove Procurement Remove Profitability
article thumbnail

9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.

article thumbnail

10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Shareholders and board/directors value growth, costs, profit and cashflow. Create a joint account plan well before the renewal date. Include a SWOT analysis in your account plan.

Suppliers 246
article thumbnail

How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. And Kapta is a key account management platform.